86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support.
It’s not surprising that consumers expect that the companies that they buy from are authentic in how they present themselves and carry out their business. Consumers expect brands to be honest. But brand authenticity is a relatively recent concept, mainly pushed forward by Millenials. They’ve seen to be more vocal about their demand for authenticity.
Brand Identity is a new concept. Do I really need it ?
ABSOLUTELY. A brand identity is the visual representation of the values and “personality” of your brand. Identity design essentially sets the tone of your brand, and it can be used to evoke specific feelings in your audience. Your brand identity should be designed to communicate your company’s overall message and promote your business goals.
Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements, creating a cohesive branding package.
A brand identity helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers in your market.
It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website.
Brand Identity - Steps taken by us
As a brand design agency, we start with the logo design and flesh out the full brand identity – including graphic elements, imagery style, and more, and capture it in a style guide that defines the rules for how to use it all in your brand activation.
- Logo Design
- Brand Identity Development
- Style Guide Development
- Collateral Design
This discussion will provide meaningful insight that will help to assess your sensibilities, ensuring that we deliver a brand design that not only is on strategy but that feels right for you.