Content Strategy Development
93% of B2B marketers use content marketing.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
Why Do I Need A Content Marketing Strategy?
A good content marketing strategy will help you plan for a reliable and cost-effective method of increasing website traffic and new leads. It should be an important component of your overall marketing strategy. High-quality content will not only attract customers but also engage them and build trust. It will allow you to reach your customers without being blocked by ad blocking software. A well-planned strategy will ensure that the visibility and authority of your content increase as does brand recognition which will ultimately lead to increased sales.
91% of consumers are prepared to reward brands for their authenticity.
What should my content marketing strategy include?
Without a doubt! Content strategy decides what to do and what to avoid with limited financial, time and human resources. It helps you decide what to produce and share to achieve your business goals.
- Your business case
- Your business plan
- Your audience personas and content maps
- Your brand story
- Your channel plan
Your content might be full of redundant,outdated or trivial information which can hurt the performance of your content. An inventory and audit can help you decide what to keep, update or remove and analyze what is working and what is not.