73% of businesses invest in design to help their brand stand out against the competition.
Gone are the days when great content alone convinced online users to stay on your website. Nowadays, you need more than words; your website must be visually appealing to keep website visitors engaged.
Why graphic design matters?
It is evident that there is a lot of competition among the businesses of all scales, regardless of the industry. To withstand this with confidence and grab a piece of market share, you should endeavor to create a powerful impression for potential customers or your target audience. Such impressions helps customers to remember your product and, ultimately, your brand.
Graphic design also helps you create a strong brand identity, which is a really important aspect to help your marketing campaign. The best example of a strong brand identity is your business logo. Your logo is the main link that connects your business with potential customers. That is why many companies are craving for a highly creative, powerful logo. And, that single aspect is strong enough to explain the importance of graphic design for your business, isn’t it?
The good old saying “pictures speak louder than words” explains what design can do for communicating. With the assistance of powerful images, colours and layout, you can deliver strong messages to potential customers without using lengthy paragraphs. In simplest terms, graphics can make the message clearer and straightforward.
Visual dimension is the #1 influencing factor that affects the purchasing decision for 92.6% of people.