For every $1 spent on Google Adwords, businesses earn an average revenue of $2
That’s a hundred per cent return on investment right there, which proves that there’s truth in the saying that “it takes money to make money.”
Paint the internet with your products and services
Probably the most popular form of paid advertising is Display Ads. These blocks and banners can be displayed across a variety of website pages rather than on search results pages. To fit into ad spaces, they come in several sizes and orientations. As a worthwhile brand awareness tool, display ads offer exposure, and their images and text are customizable. Your ads can be served up to viewers either contextually wherein they appear based on the content of a webpage, or based on user interest thanks to trackers that identify what a user has been searching for recently.
“Consumers spend 10% more money in a store if they have clicked on the retailer’s Google search ad before visiting”
Leading Search Engine and Social Media Platforms
Every company has a different reason (or combination of reasons) for wanting to establish an online presence. Whether it is to build brand recognition, generate leads, or get more subscribers, the first thing you need to do before you begin strategizing is to figure out what your campaign aims to accomplish.
- Google Ads
- Facebook Ads
- Instagram Ads
- Amazon Ads
- Youtube Ads & Other Social Platforms
Once your campaigns are running, your job is not over. You’ll want to find ways to continue to make your campaigns as impactful and effective as possible. Two ways you can do this are by personalisation and automation. Ads that utilise retargeting or triggered email autoresponders are great ways to show customers similar products that they might have seen in the past.