Social Media Marketing
Social media is about sociology and psychology more than technology.
Which is why 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their family and friends.
Old School is uncool
As a company, you need to be where your customers are; and that’s online. In 2019, Emarketer broke down social media usage by generation and found that 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Millennials clearly continue to be the generation with the highest use of social media platforms such as Instagram, TikTok, Snapchat and more. They are also the broadest category with access to smartphones. Gen X, on the other hand, are more likely to be using platforms such as Facebook and Pinterest on tablets. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with a range of social media platforms.
91% of all social media users access social channels via mobile devices.
Today's leading Social Media platforms
Instagram has by and large become one of the most popular social media platforms for teens and young adults, especially in the US. It currently commands a user base of over a billion monthly users. Use of the app slowly drops off with age but stays consistent across both men and women, so if your customers are under 40, then Instagram can’t be ignored.
If you work in a creative space, then Pinterest is a no-brainer. With an audience predominantly consisting of adult women, this social media platform is also often cited as a crucial part of the product discovery journey. Vertically-formated images do best on this platform, due largely to the browsing experience users are presented with. You Should Prioritize Pinterest if your business is related to lifestyle, fashion, decorating, or DIY.